Building the Future, Creating Value

In the tranquil valleys of Hakuba, we built our first cottages under the vision of “Coexisting with Nature.” Though small in scale, with only a few modest lodgings, they carried our deep aspirations for mountain living and enriching guest experiences.

Supported by word of mouth and returning guests, we gradually expanded our facilities. Local craftsmanship was introduced, infusing each building with the warmth of regional culture. At the same time, we began developing a more comprehensive hospitality and service system.

We officially established an operation team, unified our brand image and service standards, and launched diverse themed accommodation plans to meet the needs of different travelers. That year, our accommodation capacity doubled, and we built strong partnerships with the surrounding community.

Moving beyond accommodation, we entered land development, short- and long-term rental management, and vacation property consulting. Our brand evolved into a comprehensive platform for leisure and real estate integration.

We launched a multilingual website and international marketing campaigns, attracting travelers and investors from Europe, North America, Australia, and across Asia. The brand officially stepped onto the global stage. Future — Sustainability & Innovation.